KEEN Wellbeing

KEEN opened an active recovery club in Zurich: sauna, ice bath, breathwork and movement on Viaduktstrasse. For launch, the young brand needed a site that carries its calm, reduced aesthetic — and covers the whole day-to-day: schedule, classes, memberships and gift cards.

Operations run on the studio platform bsport. But booking and buying should feel like part of KEEN's own website — not a jump into a third-party portal.

We built on Craft CMS with a modular page builder: sixteen blocks — from galleries to price lists to calendars — that the KEEN team combines into any page themselves.

We translated the brand's monochrome identity — black and white, mono type, large-scale photography — consistently to the web.

The bsport integration is editor-driven: calendar widgets are added and configured right in the CMS, no code required.

The schedule shows multiple calendars with category filters, deep-linkable for campaigns. Packages, memberships and gift cards lead straight into the bsport checkout, and every team profile links directly to booking with that coach.

So the large-scale photography doesn't cost loading time, a Cloudinary pipeline serves every image automatically in the right format and size. Transactional email runs reliably on Postmark.

One seamless presence: content, schedule and sales in one place, maintained by the KEEN team themselves.

Since launch the site has grown with the club — new classes, new offers, new pages, no developer required.