Rotpunkt Apotheken

Rotpunkt Apotheken's website, developed by Zeix AG, initially lacked e-commerce capabilities. They needed a solution to manage multiple stocks and prices for each pharmacy and required a secure, customised area for each pharmacy to process orders and communicate with customers. They were also looking to improve visibility and traffic to their website.

• Integration of a bespoke e-commerce system with their current website.
• Establishment of secure, individualised login areas for each pharmacy, streamlining order processing and customer interactions.
• Implementation of a system for effective inventory and price management and regular updates across pharmacies.
• Introduction of medical product data import functionality to simplify new product integration.
• Emphasis on enhancing website speed and optimising for search engines, crucial for improving online engagement and customer reach.

We integrated a bespoke online shop directly into the existing Zeix-designed website — built on Craft Commerce, with Sprig/HTMX for fast, lightweight interactions.

Each pharmacy gets its own secure area with individual prices and stock levels, where staff process orders and talk to customers. Interfaces to point-of-sale, pricing and inventory systems keep the data current, and a medical product-data import keeps the catalogue easy to maintain.

We also built a job portal, so Rotpunkt can advertise open roles and receive applications right on their own platform.

The result is a platform that fits Rotpunkt's decentralised model — one shared presence, with every pharmacy running its own range, pricing and stock behind it.

Customers order online from their local pharmacy, staff manage orders and communication in one place, and a faster, search-friendly site brings more visibility — including a dedicated channel for recruitment.