sweet skin
Website and a custom online booking tool on the OneDoc API for the dermatology clinics in Baar and Stäfa
- Client
- Industry
- Technology
- Service
- Year
Results
- Booking tool
- Custom build
- OneDoc
- Direct API integration
- Locations
- 2 clinics · 2 languages
Challenge
sweet skin stands for dermatology that thinks ahead: medical dermatology, aesthetic medicine and medical cosmetics under one roof, with clinics in Baar and Stäfa. The site has to do both — carry the trust of a medical practice and the polish of a modern beauty brand.
Appointments run on the practitioners' OneDoc calendars. An embedded off-the-shelf widget didn't do the brand justice: it matched neither the look nor the booking journey across two locations, four specialisms and a growing team.
Approach
We've been sweet skin's technical partner since 2021 — from the first site to today's platform, step by step rather than big bang.
The website is built on Craft CMS: modular pages, a treatment catalogue with specialisms, prices and the practitioners who perform them, and clinic pages with everything patients want to know before a visit — fully bilingual in German and English.
For booking, we built our own tool: a lean web app in the brand's look, sitting directly on the OneDoc API instead of a third-party widget.
Solution
The booking flow gets patients to an appointment in a few steps: pick a location, choose the reason and practitioner, book a slot. Selected time slots are briefly held during checkout so they can't be double-booked — and logged-in patients see their upcoming appointments and can cancel them if needed.
Behind it sits an API layer we built that talks to OneDoc securely: it authenticates, finds or creates the patient record and writes the appointment straight into the clinic's calendar.
Beyond booking, the platform is built for speed: automatically optimized images via Cloudinary, static caching and a solid SEO foundation — plus clinic pages with Google reviews and a dedicated section for referring physicians.
Outcome
Patients now book in minutes, in the brand's own look, with no detour through a third-party portal. The clinic team keeps working in their OneDoc calendars — appointments land right there.
The platform has grown continuously since 2021: new treatments, new practitioners, new campaigns — the team edits content themselves, and we keep building.
